Peter Crouch X Bovril
Had a lot of fun working on this!
Having heard him talk about how it cures his hangovers on his podcast, the team at CSM enlisted Bovril connoisseur Peter Crouch to announce the brand had returned to the terraces as Official Hydration Partner to Burton Albion Football Club – the home town club of the Bovril factory.
A teaser posted sent football twitter into near meltdown at the mere thought of the big man’s ‘return’ to the pitch, and was viewed 6M times on X alone. The ‘rumour’ was also picked up by the media, featuring on BBC Sport, MailOnline, The Sun, SPORTBible & MirrorOnline